SunCom Wireless, affiliate of AT&T Wireless in the Southeast, turned to their distributor New Client, Inc. for ideas to dramatize their marketing campaign for cell phone sales.
Teki Hall, president of New Client challenged CustomQuest to design, manufacture and deliver 50,000 breath mint tins in the shape of a cell phone. CustomQuest has long been a producer of custom food tins for the premium and fund raising industry.
Putting their expertise to work, CustomQuest produced a 3-process mold for production of the cell phone top, bottom and liner. Once the tins were complete, quality breath mints were added at the factory, and the entire order shipped on time to match the marketing dates.
