Rue 21 a leading specialty retailer offering the latest fashions for girls and guys. Rue means street in French, and “21” is “the age everyone would like to be,” according to this retailer.
And Rue 21 has hit on a great in-store promotion: The Rue Monkey. Available at $7.95 with any purchase, this little monkey should mean business during the upcoming holiday season.
ASI distributor Jones & Associates provided the product ideas and service, and CustomQuest executed the production of the plush toy. 35,000 units are expected to help Rue 21 increase business this fall. Also on the drawing board for the future: a “daddy” monkey (Ruedy), and “baby Rue."
