Lowe’s Foods went right after competition with a 90 day promotion that offered free premiums during the 90 day promotion period. ASI distributor Brand Fuel got the assignment to provide the premiums for the promotion.
Brand Fuel turned to CustomQuest for three unusual premium gifts. CustomQuest provided an 18 pc. Knife set, rolling cooler tote, and a custom-crafted bamboo cutting board. 10,000 units of each were provided by CustomQuest. Perceived values were up to $60.00.
Results: Lowe’s Foods reported that they “sacked the competition” with every one of the premiums being “sold out."
